We study various case studies and research papers of Harvard and Oxford. What I don't understand is, why doesn't anybody write case studies for the Pakistani companies or even the multinational companies based in Pakistan?
I was talking to my friend the other day and we were discussing the sudden jump in sales of Gourmet Bakers and Sweets and its rapid diversification into various products. I mean, I am amazed - mashaAllah.
I was talking to my friend the other day and we were discussing the sudden jump in sales of Gourmet Bakers and Sweets and its rapid diversification into various products. I mean, I am amazed - mashaAllah.
First, they followed a kind of proximity marketing strategy where they penetrated into the market by spreading their chains in so many localities within close spaces. Secondly, they launched products that became the cause of trouble for market giants like Pepsi and Nestle. For example, their ice cream came into head-on competition with Walls; Gourmet Cola with Coca Cola and Pepsi, Gourmet Milk with Nestle Milk, Haleeb and all those and Gourmet Water with Nestle Water and other such companies. They had been gradually making their way into the market leadership and now they've attained that position; leaving Nirala and Shezan Bakers behind in this industry.
Now this can be a wonderful case study material! But who is there to write it and why should anyone bother? I agree that teaching foreign case studies is the best thing to do and we are way too behind the foreign countries in strategy formulation and implementation. Yet, by studying our own companies, we would be able to better comprehend the local trends and identify the shortcomings. Plus, we would be assuring our students that there is some hope for the Pakistani companies and that we, too, have great strategists and marketers present amongst us.
This leads to another point - who should write a case study? I believe this should be the subject matter of universities and colleges. Obviously, how can one write a case study when one doesn't know how to? Therefore, our scholars and academics need to realize this need and embed it in their course contents.
What do you think?
Now this can be a wonderful case study material! But who is there to write it and why should anyone bother? I agree that teaching foreign case studies is the best thing to do and we are way too behind the foreign countries in strategy formulation and implementation. Yet, by studying our own companies, we would be able to better comprehend the local trends and identify the shortcomings. Plus, we would be assuring our students that there is some hope for the Pakistani companies and that we, too, have great strategists and marketers present amongst us.
This leads to another point - who should write a case study? I believe this should be the subject matter of universities and colleges. Obviously, how can one write a case study when one doesn't know how to? Therefore, our scholars and academics need to realize this need and embed it in their course contents.
What do you think?
2 comments:
It is true, we are thought example of what KFC and McDonald has done despite it should be for our local successful organization.
We have a lot of example who are running successful businesses by implementing there own policies, rules and procedures and they have captured good market share.
But the basic issue is WEST is benchmark for everything and this is the biggest problem.
Thanks
Sajid
very true ma'am, in private and public business schools, we have alot of theories and case studies to learn about the giant multinational organizations, which we have not even heard and most of them are not working in Pakistan like just we have much learned about PAYPAL an electronic payment solution, acquire by ebay, we have invested about half a course of e com, just studying about the pay pal and eBay.. but when i go to the pay pal site for registration, i was shocked that it is not working in Pakistan and there is not a single representer here... i was really disappoint and feeling embarrassment about the knowledge we get to launch our business in Pakistan is quite impractical....
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