Case Study: Why All Restaurants Close Down Here?

What is your view of a building (currently a restaurant called Blue Flames) located in New Garden Town, Lahore. I know, I know...again Garden Town, right? But what can I do? My route to my university and office passes from Garden Town. So anyway, what about that building, huh?
When I came here to Pakistan, it was a day care for children called something like Dawn DayCare. It was a pretty building then, with blue painting and a circular window in the middle. Then one day, while coming back from my campus, I saw the building being renovated. We later found out the owner of Mr. Cod had taken over this place. They changed the whole look of the building by giving it a cool boat-looking shape.
However, Mr. Cod lasted only one year or even less. It was then bought by Kims Restaurant. That too, didnt stay for long. Finally, a few days ago I saw the letters of Kims being replaced with the letters Blue Flames.

Now, we have to see how long does Blue Flames stay there.

Need for Case Studies

We study various case studies and research papers of Harvard and Oxford. What I don't understand is, why doesn't anybody write case studies for the Pakistani companies or even the multinational companies based in Pakistan?

I was talking to my friend the other day and we were discussing the sudden jump in sales of Gourmet Bakers and Sweets and its rapid diversification into various products. I mean, I am amazed - mashaAllah.

First, they followed a kind of proximity marketing strategy where they penetrated into the market by spreading their chains in so many localities within close spaces. Secondly, they launched products that became the cause of trouble for market giants like Pepsi and Nestle. For example, their ice cream came into head-on competition with Walls; Gourmet Cola with Coca Cola and Pepsi, Gourmet Milk with Nestle Milk, Haleeb and all those and Gourmet Water with Nestle Water and other such companies. They had been gradually making their way into the market leadership and now they've attained that position; leaving Nirala and Shezan Bakers behind in this industry.

Now this can be a wonderful case study material! But who is there to write it and why should anyone bother? I agree that teaching foreign case studies is the best thing to do and we are way too behind the foreign countries in strategy formulation and implementation. Yet, by studying our own companies, we would be able to better comprehend the local trends and identify the shortcomings. Plus, we would be assuring our students that there is some hope for the Pakistani companies and that we, too, have great strategists and marketers present amongst us.

This leads to another point - who should write a case study? I believe this should be the subject matter of universities and colleges. Obviously, how can one write a case study when one doesn't know how to? Therefore, our scholars and academics need to realize this need and embed it in their course contents.

What do you think?